Must My Wannabe Content Creator Pal Cease Using People for Material?

One Side: One Friend's Perspective

At times I'm recorded while having a meal. It's jarring to spot myself on her social media – it feels like a jumpscare.

A close companion of a decade, she, labels herself the “creativity monarch”. It can be amusing for a short while, but it strains our relationship.

She is an extrovert, she feels the need to record everything constantly. When we eat out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when strangers see her posing or filming – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She's not quite an online personality yet, but Marielle is trying to be. She makes video blogs about city life, her daily routine, and her styling career. The material is quality, credit where it's due, but I prefer not to be dragged into it. On occasion I'm captured while I’m eating, or just accompanying her. Later, I appear on her feed afterwards, and it pops up like a jumpscare: I might be no makeup on, an awkward face or photographed mid-bite. It feels invasive.

Marielle also anticipates that I will to film her at inopportune moments. Sometimes I'm in conversation to someone else, or we're simply hanging out in the street. I feel like our friendship has transformed into me being her free crew. She has the means to hire someone if she wanted high-quality content. When I brought up my unease about this arrangement, she brushed it off. She’s taken me to a couple of brand events, which was nice, but that doesn’t make up for all the time and effort I spend helping her create material.

I’m grateful that she has helped me with my design career, but I don’t want our friendship to become merely a tally of exchanges. I don’t feel she’s fake or inauthentic, but sometimes it seems that if recording starts, we will start performing in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and record me smiling with someone. It’s so silly. It's crucial her to recognize that our 10-year friendship still has boundaries. I love spending time with her, but I also desire to enjoy it without being filmed, altered, or shared for an viewers. I am not a accessory for her Instagram.

The Defence: Marielle

I want my friend to see that the creations we produce together can get us a foot in the door.

I am passionate about shooting content. It’s not just a pastime; it's integral to who I am. Producing content and documenting experiences online enables me to express myself and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to make money from your passions. I look up to people on TikTok who execute that aesthetic of informal, self-made film-making.

Creating content is my version of engaging with life: noticing the details, posting them with an viewership that appreciates the craft behind it. I never intend to make Beth uncomfortable. Taking her to professional gatherings was my method of offering access, providing her a chance to experience behind-the-scenes moments that could help her professional path too. That’s not blackmail, it's simply being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see what the content we make together can achieve: a foot in the door. I understand not all people enjoys being filmed, but sometimes spontaneity is what makes material authentic. Appearing on video occasionally is an inherent aspect of being my friend. I would delete anything she requested, but she has never asked yet.

I don’t expect anybody to be my personal filmmaker, but friends help each other in minor capacities. I thought recording a short video here or there would be fun for Beth. Innovation flourishes in collaboration, and having Beth around makes endeavors energetic and enjoyable. I never force her to take part in anything, and I would never deliberately embarrass her. But creating content jointly occasionally is part of how I record our time together.

I cherish Beth’s friendship deeply and don’t want content creation to drive a wedge between us. I am ready to compromise: like requesting permission before filming, and steering clear of shots that might make her uncomfortable.

This is not about control, it’s about sharing my world while still considering hers. Obviously content creation is not a replacement for genuine friendship: it’s just part of how I experience life and I want her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Public Sentiment

Should Marielle stop recording herself and her friend when they are socializing?

Nothing is more uncomfortable than having a friend point a camera at you. I get that it’s Marielle’s passion, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to create content with. Given the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

When pursuing something as a career, you can’t ask your friends for help repeatedly, even if they have helped previously. While she enjoys shooting, that doesn't imply all those around her is content. She needs to honor her friend's personal space.
Another reader, 26

She may enjoy producing videos and showing off her life publicly, but it isn't for everyone. It was kind she has assisted Beth’s career, but she needs to hear what her friend desires.
Emma, 27

It seems like you value each other, so cling to that and make sure it’s the focus in your friendship. Foster some real memories, where true emotions are stored, not online archives. Even celebrities who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

She seems to be neither present nor authentic when she’s with Beth – she's on the job. Both seem unsure as to where the line is. The answer is not found in trying to alter one another, but in each setting defined limits around what is comfortable to them and seeing if there is an acceptable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been exploiting their bond?

Donna Hunt
Donna Hunt

A seasoned gaming journalist with over a decade of experience covering iGaming trends and casino innovations.